Consumer Perception: The Rise Of Market Research In The Automotive Industry

Word Count:
531

Summary:
Knowing your target market can be a company’s key to success in modern business. Niche marketing, particularly with the availability of much more targeted advertisement using television commercials and online ads, is growing in popularity because of its high-yielding results.

With car companies putting out commercials and ads specifically targeting groups of consumers, like women, young people, parents with small children, and even successful CEOs, does anyone wonder where…

Keywords:
car,truck,van.pickup,auto,dealer,vehicle

Article Body:
Knowing your target market can be a company’s key to success in modern business. Niche marketing, particularly with the availability of much more targeted advertisement using television commercials and online ads, is growing in popularity because of its high-yielding results.

With car companies putting out commercials and ads specifically targeting groups of consumers, like women, young people, parents with small children, and even successful CEOs, does anyone wonder where
they’re getting their information? The answer: market research firms. The business of capturing information about segments of the consumer population has become a business in and of itself